“A new duo project exploring the sonic possibilities of the Fender Rhodes. About as far from 1970s Herbie Hancock as it’s possible to imagine” (The Wire)

American musician, producer and thinker Joseph Branciforte is known for his work for the visionary New York label greyfade – lowercase please – that approaches music as a completely conceptual universe in which sound, form, design and text all converge. The Wire: “The label is known for its meticulous sonic and design standards, which match the quality, originality and restraint of the music.” 

Noteworthy: their releases – see also: BRDCST act Los Thuthanaka – are intentionally unavailable on any streaming service. Musically, Branciforte describes the musical direction as being “at the intersections of procedural composition, acoustic and electronic minimalism, alternative tuning systems and digitally mediated forms of improvisation”. Artists like Theo Bleckmann, Catherine Lamb, Taylor Deupree and Greg Davis found a safe haven there too. 

The spring of 2026 will see the release of Iterae, his collaboration with Belgian pianist and composer Jozef Dumoulin (BE/FR) – an established name on the European jazz and improv scene for many years now. Iterae is an in-depth musical conversation established around the unique sound of the Fender Rhodes. 

This collaboration allowed both artists to rethink the possibilities of amplified keyboard instruments and explore how technology can guide and open up improvisation. The result is music that hovers between tight, meticulous sound-architecture and a dreamy, almost fluid flow.

The Wire on Iterae: “Glitchy, fragmentary, repeating and arrhythmic - and about as far from 1970s Herbie Hancock as it’s possible to imagine.”

Want to know more about the label? You can find a wonderful playlist curated by Joseph Branciforte here.